Representative Ford Escort confirmed would be sold at competitive prices in the Chinese market.
Currently, the company is distributing Ford Focus hatchback and sedan version in China market. However, with strong growth of size car segment, accounting for 25% of total sales of the whole Chinese auto industry, Ford wanted a "magnet" Focus Nearby beyond.
The main thing that has driven Ford Escort brand brought back to the market through new models are unveiled at the Beijing 2014 exhibition is taking place in China. Developed based on global platforms for Ford's small cars, like the Focus, the new Escort will ship from the factory with joint venture partners Changan.
Ford Escort equipped new 2 different engine versions. One is the gasoline, Ti-VCT, 1.5 liter common volume. Secondly supercharged engine, cylinder capacity equivalent.
When present on the Chinese market, the Escort will lie between Focus and Mondeo elder in the Ford lineup. Vehicles are designed in the familiar style of today's Ford with hexagonal grille and headlights stretching. Compared with brother Focus, the new Ford Escort is designed simpler and smoother with no. Themselves interior space of the Ford Escort and bland than the Focus.
According to Ford, the location of the new Escort model in the market is for those who uphold values pragmatism. According Marin Burela, president of Changan Ford joint venture, the new Escort accompanying promises competitive price.
"Escort is a perfect example for how Ford meet the needs of each specific market by listening to customer feedback," Mr Burela said. "With the base platforms for small cars from Ford very successful, the new Escort will serve customers who are looking for a small car alternative and affordable in the Chinese market".
Meanwhile, Mr. Luo Minggang, president of Changan Ford joint venture, said: "Even when the Focus was the best selling model in the Chinese market, we see consumers still searching for a different product in small-sized segment. Ford Escort was the answer that we give those who want and appreciate a model suitable to themselves and their families. "
Unfortunately, Ford Escort as models for the Chinese market. But Ford executives also revealed plans to consider selling Escort international market.
Some more images of the new Ford Escort:
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